Business Model
Understanding who we are and how we operate
Who We Are
TownePlace Suites is an extended-stay hotel property located in Rochester, Minnesota. We specialize in providing comfortable, home-like accommodations for travelers who need lodging for extended periods—whether for business assignments, medical treatment, family relocation, or other circumstances requiring longer stays.
Our property is designed to bridge the gap between traditional hotels and apartment living, offering the convenience of hotel services with the comfort and amenities of a residential environment.
What This Website Is
This website serves as the official online presence for TownePlace Suites in Rochester, MN. It provides:
- Information about our services: Details about our accommodations, amenities, and facilities
- Booking inquiries: A platform for potential guests to request reservations
- Contact information: Direct ways to reach our staff for questions and assistance
- Transparency: Clear information about our business practices, data handling, and policies
This website is designed to be informative, accessible, and compliant with all applicable advertising and privacy regulations.
Who Our Services Are For
Our extended-stay accommodations are designed for a variety of guests:
Business Travelers
Professionals on extended assignments, consulting projects, or corporate relocations who need a productive, comfortable base with workspace amenities and reliable connectivity.
Medical Patients & Families
Individuals and families visiting Rochester's world-renowned medical facilities, including Mayo Clinic, for treatment, consultations, or supporting loved ones during medical care.
Relocating Families
Families in transition between homes who need temporary housing with kitchen facilities, space for children, and a comfortable environment during the moving process.
Extended Vacationers
Travelers exploring Rochester and southeastern Minnesota who prefer the space, amenities, and value of an extended-stay property over traditional hotels.
How We Generate Revenue
TownePlace Suites operates as a hospitality business with the following revenue streams:
Room Revenue
Our primary source of revenue comes from guest room bookings. We charge nightly, weekly, or monthly rates depending on the length of stay. Extended stays typically offer discounted rates compared to nightly bookings, providing value for guests while ensuring consistent occupancy.
Additional Services
- Pet Fees: Charges for guests traveling with pets
- Meeting Room Rentals: Fees for use of our small meeting spaces
- Business Services: Charges for printing, faxing, and other business services
- Vending & Snacks: Revenue from our 24/7 snack zone
Corporate Accounts
We work with businesses and organizations that regularly need extended-stay accommodations for their employees. These partnerships provide steady revenue and often include negotiated rates.
No Hidden Fees
We believe in transparent pricing. All mandatory fees are disclosed at the time of booking. Optional services are clearly marked, and guests are never charged without their knowledge and consent.
What User Data We Collect and Why
Transparency in data handling is fundamental to our business practices. Here's what data we collect and how we use it:
Information You Provide Directly
| Data Type | Purpose |
|---|---|
| Name | Guest identification and personalization |
| Email Address | Booking confirmations, communication, and receipts |
| Phone Number | Contact for booking inquiries and urgent matters |
| Payment Information | Processing payments and securing reservations |
| Stay Dates | Managing reservations and availability |
| Special Requests | Accommodating guest preferences and needs |
Automatically Collected Data
- Cookies: Small data files stored on your device to remember preferences and analyze website usage
- Usage Data: Information about how you interact with our website (pages visited, time spent, etc.)
- Device Information: Browser type, operating system, and device type for optimizing website performance
Why We Collect This Data
- To Provide Services: Process bookings, send confirmations, and communicate about your stay
- To Improve: Understand how guests use our website and services to make improvements
- To Protect: Prevent fraud and ensure the security of our guests and property
- To Comply: Meet legal and regulatory requirements
Data Retention
We retain personal information only as long as necessary for the purposes outlined above, or as required by law. Guest records are typically retained for 7 years for accounting and legal purposes.
For complete details about data handling, please see our Privacy Policy.
Third-Party Services
We use select third-party services to operate our website and business:
- FormSubmit: Handles contact and booking form submissions, delivering messages to our email
- Google Maps: Displays our location on the Contact page
- Google Fonts: Provides typography for consistent website appearance
These third parties have their own privacy policies, and we encourage you to review them. We only share information necessary for the services they provide.
Our Commitment to You
Transparency
We clearly communicate what we offer, how much it costs, and how we handle your information. No hidden fees, no surprises.
Value
We provide genuine value through comfortable accommodations and attentive service at competitive rates.
Privacy
We respect your privacy and only collect data necessary to provide our services. Your information is never sold to third parties.
Accessibility
Our website and facilities are designed to be accessible to all guests, regardless of ability.
Questions About Our Business?
If you have any questions about our business model, data practices, or services, we're happy to provide more information.